7 Ways To Use Google Trends For SEO & Content Marketing

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Google Trends is a remarkably beneficial tool for keyword research, particularly when using advanced search alternatives that are essentially concealed in plain sight.

Check out the different Google Trends menus and options and find apparently limitless methods to acquire more keyword search volume insights.

Find out new methods to unlock the power of one of Google’s essential SEO tools.

The Worth Of Google Trends

While Google Trends is accurate, it doesn’t show the quantity of traffic in real numbers.

It reveals the varieties of inquiries made in relative percentages on a scale of no to 100.

Unlike Google Trends, paid SEO tools supply traffic volume numbers for keywords.

However those numbers are just estimates that are extrapolated from a mix of internet traffic information suppliers, Google Keyword Planner, scraped search results, and other sources.

The clickstream information generally comes from anonymized traffic data gotten from users of specific pop-up blockers, web browser plugins, and some free anti-virus software application.

The SEO tools then use an estimation that represents their finest guess of how that data correlates with Google keyword search and traffic volume.

So, even though paid SEO tools offer price quotes of keyword traffic, the data provided by Google Trends is based upon real search questions and not guesses.

That’s not to say that Google Trends is better than paid keyword tools. When used together with paid keyword tools, one can obtain a near-accurate concept of true keyword search volume.

There are other functions in Google Trends that can help dial in accurate segmentation of the keyword information that helps to understand what geographic areas are best for marketing efforts and likewise discover new and trending keywords.

How To Utilize Google Trends For SEO

1. Get More Accurate Data By Comparing Keywords

Google Trends shows a relative visualization of traffic on a scale of absolutely no to 100.

You can’t actually know if the pattern is reporting hundreds of keyword searches or thousands because the graph is on a relative scale of absolutely no to one hundred.

However, the relative numbers can have more implying when they are compared with keywords for which there are recognized traffic levels from another keyword expression.

One method to do this is to compare keyword search volume with a keyword whose precise traffic numbers are currently understood, for example, from a PPC campaign.

If the keyword volume is specifically big for which you do not have a keyword to compare, there’s another way to find a keyword to use for contrast.

A contrast keyword doesn’t need to be related. It can be in a totally different vertical and might even be the name of a trending celebrity.

The important thing is the basic keyword volume data.

Google publishes a Google Trends Daily Trends website that shows trending search queries.

What works about this page is that Google supplies keyword volumes in numbers, like 100,000+ searches per day, etc.

Example Of How To Pinpoint Search Volume

I’m going to utilize the search expression [how to drop weight] as an example of how to use Google Trends to get a close concept of actual search volume.

The method I do it is by using known search volumes and comparing them to the target keyword expression.

Google offers search volumes on its trending searches page, which can be changed for what’s trending in any nation.

On this specific day (September 22, 2022), the starlet Ana De Armas was trending with 50,000+ searches, and the American ex-football player (keyword expression [Bret Favre News] was trending with 20,000+ searches.

Action 1. Find Browse Patterns For Target Keyword Phrases

The target keyword expression we’re investigating is [how to drop weight]

Below is a screenshot of the 1 year pattern for the target keyword phrase:

Screenshot from Google Trends, September 2022

As you can see, it’s a fairly stable trend line from September 2021 to September 2022.

Then I added the two keyword phrases for which we have a close search volume count to compare all three, however for a 24-hour time period.

I use a 24-hour time period because the search volume for our contrast keywords is trending for this one day.

Screenshot from Google Trends, September 2022 Our target keyword phrase, with a red pattern line, is best in the middle, in between the keyword expressions [Ana De Armas](blue) and [Bret Favre News](yellow).

What the above contrast tells us is that the expression [how to slim down] has a keyword volume of more than 20,000+ searches but less than 50,000+ searches.

The relative search volume of [how to lose weight] is 50% of the keyword expression [Ana De Armas]Due to the fact that we understand that [Ana De Armas] has a search volume of around 50,000+ searches on this specific day, and [Bret Favre News] has a search volume of 20,000+ questions on the very same day, we can state with sensible precision that the keyword expression, [how to drop weight] has approximately an everyday search volume of around 30,000 on an average day, offer or take a couple of thousand.

The real numbers could be greater because Google Trends reveals the highs and lows at specific points of the day. The overall for the day is highly likely greater.

The above hack isn’t 100% precise. But it suffices to provide a strong ballpark concept and can be utilized to compare with and validate extrapolated data from a paid keyword research tool.

Related: How To Do Keyword Research For SEO

2. Discover Insights From Time-based Patterns

There are 2 general methods to look at the keyword data: extended across over longer amount of times and much shorter period.

Extended Period Trends

You can set Google Trends to show you the traffic patterns extending back to 2004. This is important for revealing you the audience trends.

  • Upward Long-Term Trends: If a trend is consistently going up, this means you need to focus energy on producing material for this trend.
  • Down Long-Term Trends: If the trend line is gradually moving down, then it may be a signal that audience content consumption is changing.

For instance, review this five-year trend for [WordPress] the search term, WordPress the software application, and WordPress the site:

Screenshot from Google Trends, September 2022

There’s a clear downward pattern for WordPress in all three variations.

The downward trend extends to associated phrases such as:

  • WordPress themes.
  • WordPress plugin.
  • WordPress hosting.

There are lots of reasons that search patterns decrease. It can be that individuals lost interest, that the interest went somewhere else or that the pattern is outdated.

The digital camera item classification is a good example of a down spiral triggered by a product being changed by something else.

  • The digital cam caused the decline in look for conventional analog cams.
  • The iPhone started the downward spiral of the digital cam.

Knowing which way the wind is blowing might help a content marketer or publisher understand when it’s time to bail on a topic or item category and to pivot to upward-trending ones.

Related: Material Marketing: The Ultimate Novice’s Guide

3. Related Topics And Questions

Google Trends has two terrific functions, one called Related Topics and the other Related Queries.

Subjects

Subjects are search questions that share a principle.

Identifying associated topics that are trending upwards works for learning how an audience or consumer need is shifting.

This info can, in turn, provide concepts for content generation or brand-new product selections.

According to Google:

“Associated Subjects

Users searching for your term likewise looked for these topics.

You Can View by the Following Metrics

Top– The most popular topics. Scoring is on a relative scale where a worth of 100 is the most typically browsed topic and a worth of 50 is a subject browsed half as typically as the most popular term, and so on.

Rising– Associated topics with the biggest increase in search frequency considering that the last time period.

Outcomes marked “Breakout” had an incredible increase, probably since these subjects are brand-new and had couple of (if any) prior searches.”

Related Queries

The description of Related Queries resembles that of the Associated Topics.

Top questions are normally the most popular searches. Increasing Questions are questions that are ending up being popular.

Screenshot from Google Trends, September 2022

The data from Rising Queries are fantastic for staying ahead of the competition.

4. Short-Term Trends Can Bring Massive Traffic

Seeing keyword trends in the brief view, such as the 90-day or even 30-day view, can expose valuable insights for profiting from rapidly altering search patterns.

There is a lots of traffic in Google Discover in addition to in Google News.

Google Discover is connected to trending topics related to searches.

Google News is of the moment in regards to current occasions.

Sites that target either of those traffic channels take advantage of understanding what the short-term trends are.

An advantage of viewing short-term trends (30 days and 90 trends) is that specific days of the week stand apart when those searches are popular.

Understanding which days of the week interest spikes for a provided topic can help in preparation when to release particular sort of subjects, so the material is right there when the audience is searching for it.

5. Keywords By Classification

Google Trends has the functionality for narrowing down keyword search query inventory according to classification subjects.

This offers more precise keyword data.

The Classifications tab is important because it refines your keyword research to the proper context.

If your keyword context is [cars], then it makes good sense to properly improve Google Trends to show just the information for the context of vehicle.

By narrowing the Google Trends data by classification, you will have the ability to find more accurate information related to the subjects you are researching for material within the appropriate context.

6. Identify Keyword Data By Location

Google Trends keyword information by geographical place can be used for identifying what areas are the very best to outreach to for website promotion or for customizing the content to specific areas.

For example, if specific sort of products are popular in Washington D.C. and Texas, it makes good sense to aim advertising activity and localized material to those locations.

In reality, it may be beneficial to focus link-building advertising activities in those areas first because the interest is greater in those parts of the nation.

Keyword popularity info by area is valuable for link building, content creation, content promotion, and pay-per-click.

Localizing content (and the promo of that content) can make it more relevant to individuals who have an interest in that content (or item).

Google ranks pages according to who it’s most pertinent, so including geographic nuance into your content can help it rank for the many individuals.

7. Target Search Intents With Search Types

Google Trends offers you the capability to more fine-tune the keyword data by segmenting it by the type of search the data comes from, the Browse Type.

Refining your Google Trends research by the type of search enables you to get rid of the “sound” that might be making your keyword research fuzzy and help it become more accurate and meaningful.

Google Trends information can be refined by:

Screenshot from Google Trends, September 2022

Buy YouTube Subscribers search is a wonderful method to identify search trends for content with the word “how” due to the fact that a lot of people search on Buy YouTube Subscribers utilizing expressions with the words “how” in them.

Although these are searches conducted on Buy YouTube Subscribers, the trends information works because it reveals what users are looking for.

A Google Trends look for how, what, where, when, why, and who shows that search inquiries starting with the word “how” are without a doubt the most popular on Buy YouTube Subscribers.

Google Trends restricts contrasts to 5 keywords, so the following screenshot leaves out that word.

Screenshot from Google Trends, September 2022 If your keyword phrases involve instructional material that uses words like” how to,”refining your research study with the Buy YouTube Subscribers search type might offer helpful insights.

For example, I have discovered that Buy YouTube Subscribers Browse programs more appropriate “associated subjects” and “associated queries” data than looking into with “web search” picked.

Here’s another example of how utilizing different kinds of search types helps refine Google Trends information.

I did the exact same how, what, where, when, why, and who searches however this time using the News Browse improvement.

Screenshot from Google Trends, September 2022 The search trends in Google News are incredibly various than the search patterns on Buy YouTube Subscribers. That’s because people wish to know the”what “and”how”kinds of information in Google News. When creating content associated to news, identifying the right angle to report

a news product is essential. Knowing that the words”what”or” who”are most relevant to a topic can be beneficial for crafting the title to what the readers are most interested in. The above is the view of search questions for the past 90 days. When the same keywords are

searched utilizing the 5-year perspective, it ends up being clear that the “who”

type keywords tend to spike according to present events. As an example of how present events affect patterns, the greatest spike in searches with the word”who”

occurred in the days after the 2020 presidential election. Every Search Type inquiry improvement reveals a different aid to fine-tune the results so that they show more accurate information. So

, give the Search Type selections a try since the details that is provided might be more precise and beneficial

than the more general and potentially noisy”web search “variation. Open The Hidden Power Of Google Trends Free tools are normally thought about to be less useful than paid tools. That’s not necessarily the case

with Google Trends. This short article lists 7 methods

to find useful search-related patterns and patterns that are absolutely precise, more than some search-related data from paid tools.

What’s especially noteworthy is that this article only starts to scratch the surface area of all the information that’s offered. Have A Look At Google Trends and learn extra ways to mix various search patterns to get even more useful information. More Resources: Featured Image: Studio Romantic/Best SMM Panel