This previous November, I decided to do an experiment. I wished to see if LinkedIn pods really worked or if they were just a waste of time.
For those of you who don’t know what a LinkedIn pod is, it’s basically a group of individuals who agree to like, comment and engage with each other’s posts. The theory is that by doing this, your material will be increased by the LinkedIn algorithm. So, I decided to join a couple of pods and test it out for myself.
I’m not necessarily a recognized LinkedIn thought leader with thousands of followers, but I post about my writing work on a relatively routine basis and have actually even gotten a couple of customers through LinkedIn. So a few more followers and engagements with my posts certainly would not injure.
Here’s what I gained from my experience with LinkedIn pods.
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What is a LinkedIn pod?
Let’s start with the basics.
A LinkedIn pod, typically called an engagement pod, is a group of people who have consented to connect and engage with each other’s content on LinkedIn. The concept is that by being in a pod, you’ll have the ability to increase your connections and, as a result, your chances.
In an engagement pod, members accept like, comment, share, and react to each others’ posts regularly. Often, this is done by publishing your LinkedIn post in an engagement pod group or app, where members can see and communicate with it.
The majority of engagement pods deal with the concept of reciprocity. So, if you want individuals to like, comment, or share your material, you’ll need to do the exact same for them.
Why use an engagement pod on LinkedIn?
Engagement pods are stated to be helpful because they can:
- Amplify the reach of your material
- Help you get more engagement on your material (likes, comments, shares)
- Offer extended networking chances
- Engage employees to support your brand
The theory is that LinkedIn favors posts with more engagement, so if you can get more likes and comments, your post will perform much better.
This is especially crucial due to the fact that the LinkedIn algorithm divides content on the platform into three types:
- Spam: Posts with bad grammar, a lot of hashtags, or accounts that publish too often might be marked as spam.
- Low-grade posts: Posts that do not follow finest practices, or do not get enough engagement, will be identified “low-quality.”
- Top quality posts: Posts that are easy to check out, encourage questions, and include strong keywords will be identified high-quality and, therefore, will be shown to more users on LinkedIn.
The question is: is engagement enough to make a post “high-quality” in the eyes of the LinkedIn algorithm? I set out to put this concept to the test.
How to sign up with a LinkedIn pod
There are a number of different methods to sign up with a LinkedIn engagement pod.
First, you can begin your own pod by creating a group message thread with LinkedIn users you ‘d like to pod with. We’ll call this a manual LinkedIn pod.
Second, you can utilize LinkedIn-specific pods, where you sign up with LinkedIn groups concentrated on producing pods. Search “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones associate with your market.
There are likewise third-party apps like lempod particularly constructed for automating LinkedIn engagement pods.
Lastly, LinkedIn pod groups exist on other social media websites. There’s the LinkedIn Development Hackers pod on Buy Facebook Verification and various other pods on platforms like Telegram.
I experimented with all four kinds of engagement pods to see which ones worked best. I utilized a different LinkedIn post for each method so that I might accurately track any distinctions in engagement across approaches.
Here’s a breakdown of that procedure.
Handbook pods: I used a blog post on scheduling Buy Instagram Verification reels.
Prior to the experiment began, I had 12 likes, 487 impressions, 0 shares, and 2 comments.
LinkedIn-specific pods: For this method, I utilized a post I ‘d shared on economic downturn marketing
. Before the experiment started, I had 5 likes, 189 impressions, 1 share, and 2 comments
Automated LinkedIn pods:
I utilized a post I composed for Best SMM Panel on social networks share of voice. Prior to the experiment began, I had 2 likes, 191 impressions, 0 shares, and 0 comments. Cross-platform LinkedIn pods: I was not able to join any cross-platform pods, so no posts were utilized here. Handbook LinkedIn pod technique I started off by producing a manual LinkedIn pod of my own.
I selected a small group of my author buddies (since they comprehend the research process)to pod up with. I sent them a fast message describing the technique and encouraged them to interact with each other.
Thankfully, they’re all excellent sports, and I immediately began receiving a barrage of LinkedIn alerts showing the assistance of my pals.
I also immediately observed some brand-new(complete stranger )accounts creeping my LinkedIn profile. And I even got this message from a random”LinkedIn”staff member(quite particular this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" private message from linkedin employee "width= "620 "height="504"/ > That all taken place in just a couple of hours! LinkedIn-specific pod technique I likewise signed up with a couple of LinkedIn group pods focused on digital marketing and social media.
The variety of members really varied in these groups. One had more than a million members, at the others had just a few dozen. I picked a mix of high-member pods in addition to a couple of smaller sized ones. If
vanity metrics have actually taught me anything, it’s that just because a great deal of individuals
remain in your circle, it doesn’t suggest they’re in fact paying attention. Some of the pods I discovered in my search were referred to as non-active, so I stayed away from those. Of all the groups I joined, Game of Content was the only one that appeared to have regular posts from other users. The rules of GoC were quite easy: There is
only one post ever present in the group, and it’s made by an admin. They repopulate this post every number of days so it stays pertinent. Group members can then discuss the post with their LinkedIn post link and other members are meant to engage with them. As I went through the weekday post remarks, I did see lots of individuals replying to comments with expressions like,”Done! Here’s my link.”When I clicked through to their posts, I might see likes and comments from those same group members
. So, yeah, this was working. A minimum of in regards to garnering more likes and remarks.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="game of content
users talking about each others linkedin posts”width= “620”height= “470”/ >
I entered and followed suit, engaging with posted links and
commenting with my own link after I was done. And I gradually began to see engagement reciprocated on my own posts.
< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="game of material user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod method I also set up the lempod extension on my Google Chrome web browser. lempod offers a digital marketplace loaded with LinkedIn engagement pods you can join. I joined a couple of pods focused on digital marketing and social media. The first one I was accepted to was called”Content+ Social Media Marketing pod”. That appeared appropriate. I instantly posted the link to my post. Once I shared the link, the screen opened up to a huge graph, with a list of individuals
” Members who will engage”and”Members who have already engaged. ” I cross-checked the”Members who have already engaged”tab with my actual post. And, yep. Sure enough, those users were now revealed as brand-new likes on my post.
Within simply a few minutes, my impressions had grown from 191 to 206. I likewise had 6 brand-new remarks. I viewed this number progressively climb up over the next hour.
While I was seeing lots of engagement, I wasn’t seeing any profile views, direct messages, or anything else that may suggest these users were really interested in my work.
Not to mention, the engagement was can be found in quickly. Every 45 seconds there was another notification! Perhaps LinkedIn would consider my post viral? Or, perhaps it would get identified as spam.
< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin alerts coming in 45 seconds apart"width="620" height= "1424"/ >
I let the automation run till I saw that every member of the pod had engaged. 2 hours later, I had 54 likes, 261 impressions and 24 comments! Cross-platform LinkedIn pods I did attempt joining the” LinkedIn Growth Hackers “group on Buy Facebook Verification, but I was never ever approved.
It appears this group might
be non-active now. I did not find any other active LinkedIn pods to sign up with on other channels. Results TL; DR: At first look, it might appear like the Automated LinkedIn pod was the most efficient pod, but I actually believe it was the Handbook pod for reasons that I will explain listed below. In any case, none of the LinkedIn pods actually made a big distinction for me or assisted grow my existence on the platform considerably.
|Automated LinkedIn pod||54||24||0||261|
Keep reading for more details and context on these results.
This seemed like the most natural, most consistent technique. Due to the fact that I was leveraging people I currently understood, the comments were genuine, relevant, and genuine.
Not to discuss, these people are actually in my industry– indicating if my posts show up in their feeds to their connections, it may assist me network further.
Nothing about this approach came off as spammy, though I do not understand how reasonable it is to ask my buddies to do this each week.
Throughout one week, my post got:
- 13 likes
- 3 comments
- 0 shares
- 507 impressions
LinkedIn-specific pods While this technique brought in the most comments, responses were unclear and less appropriate than those found in my manual pods. Plus, the majority of these individuals worked beyond my industry. So, there most likely isn’t much benefit to my material showing up in their feeds or networks.
After the weeklong experiment, my post got:
- 13 likes
- 364 impressions
- 2 shares
- 6 remarks
Automated LinkedIn pods This approach certainly generated the most likes and comments. However, I didn’t see any appropriate profile gos to, direct messages, or connection requests come through. Likewise, while there were a lot of brand-new comments, they were all practically the exact same:
- “Truly cool Hannah!”
- “Fantastic post, Hannah!”
- “Thanks for sharing Hannah!”
To me, these unclear remarks signal that none of these users in fact read my post (which makes sense, considering their profiles are being automated).
I can only picture that other users may see this and think the exact same thing. My spam alert is sounding.
After 3 hours, my post got:
- 54 likes
- 24 comments
- 261 impressions
- 0 shares
Cross-platform LinkedIn pods I did not collect any additional engagement from this approach.
What do the outcomes suggest?
Here are the main takeaways from my experiment.
Genuine pods have merit
There is definitely some engagement to be acquired from using LinkedIn pods. Pods that are comprised of pertinent, genuine connections within your market can definitely assist to enhance your material and get you more views, likes, and remarks.
Spammy pods won’t get you far
But, if you’re attempting to game the system by joining pods that have lots of phony accounts or that are unrelated to your market, you’re not visiting much benefit. So what if you got 50, 100, or 200 likes? They do not indicate much if they’re coming from accounts that will never ever do business with you.
LinkedIn pods ARE humiliating
I believe what struck me most about this experiment was the discomfort that featured having so many unconnected complete strangers present on my posts. Sure, from a glimpse it looks cool to have 50+ likes, but if anybody took a closer look it would be quite apparent the engagement was spam.
Just as I wouldn’t suggest organizations buy their Buy Instagram Verification fans, I wouldn’t recommend they utilize engagement pods. Maybe, in many cases, where the pod members are hyper-relevant to your niche, it’s worth it. But if it looks suspicious, opportunities are your audience will notice. And the last thing you want is to lose their trust.
Focus on close, relevant connections
If you still wish to join a LinkedIn pod after reading this, the best way to use them is to join ones that relate to your market which are comprised of connections that you can authentically engage with. By doing this, you’re getting targeted engagement that can result in valuable relationships (and, ideally, real consumers).
Here are a couple of tips for finding the ideal LinkedIn pods:
- Take a look at groups associated to your market or specific niche. A lot of these will have pods associated with them.
- Ask relied on connections if they understand of any great pods to sign up with.
- Develop your own pod with a group of similar people.
- Prevent excessively spammy pods that are just focused on promoting content and not taking part in genuine conversations.
- Most of all, concentrate on excellent, old, natural LinkedIn marketing. While “hacking the algorithm” through pods is appealing, absolutely nothing beats putting in the work, one post at a time.
Struggling to get enough engagement on your LinkedIn posts? Best SMM Panel makes scheduling, publishing, and improving LinkedIn material– together with all your other social channels– easy, so you can invest more time producing quality content, tracking your efficiency, and learning more about your audience. Attempt it complimentary today.