Google: HTTP/3 Does Not Impact SEO

Posted by

HTTP/3 does not have a direct impact on SEO despite its faster performance, Google says.

Google Search Supporter John Mueller unmasks a theory that the faster speed of HTTP/3 can directly affect

a site’s SEO. This subject is resolved throughout the November 2022 edition of Google’s SEO office-hours Q&A session. Joined by the Google Browse Relations group, Muller addresses the following question:

Could making use of HTTP/3 enhance SEO because it improves efficiency?

HTTP/3 provides efficiency advantages over HTTP/2 and HTTP/3. However, the efficiency gains are not likely to make a distinction concerning SEO.

Mueller On The SEO Effect Of HTTP/3

Mueller starts his action by mentioning Google doesn’t utilize HTTP/3 as a ranking element or in web crawling:

“Google does not use HTTP/3 as a factor in ranking at the minute. As far as I understand, we don’t use it in crawling either.”

Google mainly utilizes HTTP/1 for web crawling. Googlebot supports HTTP/2 but just uses it when there’s a clear advantage over HTTP/1.

Support for HTTP/3 is likely a long way off. Websites that select to adopt it early will not see a direct improvement in search rankings, Mueller discusses:

“In regards to performance, I suspect the gains users see from using HTTP/3 would not suffice to substantially impact the core web vitals, which are the metrics that we use in the page experience ranking aspect. While making a much faster server is always a great concept, I question you ‘d see a direct connection with SEO just from utilizing HTTP/3. Comparable to how you ‘d be difficult pushed to discovering a direct connection to using a quicker sort of RAM in your servers.”

Mueller gave a similar response when inquired about HTTP/3 in December 2021.

Nevertheless, he suggested HTTP/3 could “possibly indirectly” affect core web vitals.

Mueller sounds more confident now in saying that there’s no impact.

Hear his reaction in the video below:

Featured Image: SteafPong88/Best SMM Panel